Angela’s CV

Angela Watt


I am a qualified Business Coach and HR Consultant. I have run Second Step Coaching since January 2008, following more than 15 years’ experience in HR in a variety of sectors including Financial Services, Automotive and Telecoms. I am passionate and enthusiastic about coaching and HR with the ability to forge strong relationships in the business arena.

I have strong communication and influencing abilities alongside a questioning style and the desire to make improvements and deliver HR and coaching strategies that meet business needs.

I have strategic and operational experience as well as the ability to manage teams of people. Key achievements during my career include the creation of an internal communications strategy including organisation of a company-wide motivational event, creation and implementation of performance management systems, organisational restructure and redundancy programmes, creation and development of an on-line outplacement and career coaching website,  Policy and Employee Handbook development and senior level recruitment.


  • Post Grad Certificate in Business and Personal Coaching (accredited by University of Chester)
  • Member CIPD
  • EFT Practitioner
  • 8 GCE O Levels, I GCE A Level plus secretarial qualifications


Position:              Executive Coach and HR Consultant               January 2008 – Present

Company:           Second Step Coaching  

 Duties and Responsibilities

  • Provision of coaching services to individuals within organisations and personal clients. Coaching clients include CEO/Directors/Executives and Business Owners
  • Facilitated organisational restructure, including handling redundancy programme, consultation process and meetings and input to company-wide communications as well as providing support to Managers and Employees during the programme
  • Provision of outplacement counselling and career coaching to redundant employees from an F1 team
  • Creation and implementation of 1-1 Transitional Coaching programme to support those affected by redundancy
  • Created a new process to aid setting clear annual objectives as part of a Company performance management system.  The process has been created using coaching methods to get engagement by the individuals involved
  • Facilitation of objective setting process and follow up work
  • Conflict and grievance resolution
  • Creation of employment contracts and Employee Handbook for local businesses
  • Provison of HR and Coaching services to local Hospice
  • Creation of website content and liaison with IT provider for local charity

Position: Company Director                                                    August 2009 – Dec 2012

Company: What’s Next For Me? Limited

Duties and Responsibilities

  • Set up of What’s Next For Me to support people facing redundancy and career change
  • Creation of website content including interactive exercises to help people write and develop  CVs and how to prepare for interviews
  • Liaison with IT providers and design agency to create website

 Position:              Associate Director, People Strategy               May 2000 – Dec 2007

Company:           SL Investment Management Limited

SL Investment Management specialises in low risk, secure investment funds. Prior to joining the Company there was no dedicated HR function and I was responsible for setting up the HR systems and procedures. During my employment I maintained responsibility for all people-related strategic and operational activities including the HR team and Administration teams (approximately 40 personnel).

I was promoted into the Company Leadership Group which involved contributing to and supporting implementation of overall business strategy and objectives. I attended Board meetings on a monthly basis and led discussion on people and operational issues.

 Duties and Responsibilities

As Associate Director, People Strategy
  • Set People and HR strategy
  • Developed and implemented Performance Management System and communications strategy
  • Provided internal coaching service to Senior Executives and began process of introducing a coaching culture including training Managers on coaching others
  • Supported and advised Managers on difficult people issues
  • Facilitated process to establish Company Intent and Values
  • Organised and presented at business updates and Company motivational events
  • Champion for TCF (Treating Customers Fairly)
  • Handled all redundancy issues including compromise agreements
  • Senior Level recruitment
  • Handled legal concerns relating to employee relations issues
As Senior Manager
  • Introduced new HR guidelines and 360 feedback system
  • Coached, developed and motivated Managers within own team and acted as advisory support to other Managers in the business
  • Participated in external client meetings
  • Introduced administration performance and quality monitoring and advertising campaign management procedures
  • Reviewed office accommodation and liaised on new lease arrangements
  • Introduced health screening for Senior Managers
As Executive Manager
  • Managed new product project team
  • Re-organised administration teams and investigated potential outsourcing
  • Input into salary review and bonus payments, including assessment process design
  • Prepared Chief Executive business updates
 As HR Manager
  • Set up new HR systems and processes
  • Developed and implemented company-wide employee appraisal process
  • Compiled training matrices and staff biographical summaries
  • Created and launched a new Employee Handbook
  • Introduced new recruitment and selection procedures and recruited staff including Actuarial and Investment specialists
  • Introduced a Company induction and exit procedure
  • Ran management workshops and staff training on policy changes and HR initiatives
  • Handled changes to contractual conditions
  • Introduced new absence management procedures


  • Contract HR Account Manager, Crown Castle International
  • Freelance HR Consultant, SDA Partnership Limited
  • Interim Group Training and Development Co-ordinator, BTR Automotive Antivibration 
  • Executive Charity Worker, New York, USA
  • Personnel Manager, Aston Martin Lagonda Limited
  • Secretarial and Administrative roles, Various Companies


I enjoy writing  and as well as being part way through writing a novel, I set up two creative writing groups in conjunction with the local Library who meet once a month to discuss their creative works. I also write a blog called I love reading and read a wide variety of subjects including books about writing, books about self-development and coaching and of course a range of fiction.  I am interested in psychology and keeping up to date with the latest developments in coaching. I also enjoy baking, in particular making cakes to share with friends. I launched a website to reflect my views called . I enjoy yoga and walking. I also like to travel and took an amazing trip on Hurtigruten to Norway which you can read about here: